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Driving Sound

JBL // SMART

„Driving Sound“ is a collaboration between Smart and JBL. The Idea was to find three talented newcomer DJs and let them compete in an unique event in Barcelona called „Electric Sunset“. The winner played at the famous JBL Festival in Las Vegas. This is the Kick Off Film for the campaign.

Say Mahalo was commissioned to design and produce the complete content for this campaign. Since it was an sole Instagram campaign, we shot and edited everything vertical in 9:16 – which was quite a task, as this was one of the very first vertical campagins ever made.

CREW
CLIENT
JBL (feat. Smart)

DJ 1

Maxine Garman
DJ 2
Tess Luke
DJ 3
Thomas Tenova

DoP

Klaus Kneist
DIRECTOR
Susanna Kosa
1ST AC
Philipp Höbel
MINI DV + 3D PICUTRES
Marco Fumolo
EDITOR
David Herbst

Let’s talk about your story!